The Plus Advantage

Coding

Our resources are experienced for coding open ends / verbatim to generate valuable quantitative data. Annik specializes in using the Ascribe™ Verbatim Management System and exports it into the SPSS suite due to the strong integration that exists within the SPSS family of products.

Annik works with various clients in coding the open-ends to develop measurable responses and to identify any trends or issues. We can also provide tabulate the coded data against all required top breaks.

Expertise:

Ascribe coding capability
Have expertise of setting up studies on Ascribe
Accept various data formats including Excel, fixed-width ASCII, card-column, column binary, SPSS
Languages supported in-house – English, German, French, Chinese, Arabic and Japanese. Other languages supported via strategic partners

Types of studies conducted:

Medical/Pharmaceutical studies
Business to Business studies
Consumer studies
Grouping responses into overarching themes (nets)